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Joker-ized Trailer For The Dark Knight

So, last night I was surfing around looking for something to take my mind off my Suns getting ousted by the Spurs (again!), when I came across this awesome version of the new Dark Knight trailer over at Slashfilm.  I've been watching the viral marketing for this movie, and I'm continually amazed.  I got involved on the Harvey Dent side of things and I got a copy of the second issue of the Gotham Times, a bunch of posters and I even got the button that's half melted from the Concerned Citizens For A Better Gotham<

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/a>.  It's absolutely genius.  Warner Bros. understands how important word-of-mouth is in the summer movie season, and this is topping the movie discussion among geeks everywhere.  I would be very curious to see how much they're spending as opposed to what it would cost for prime-time advertisements.  This really seems to be more effective use of their money.  Anyway, check out the video.  It really is cool.

[youtube]http://www.youtube.com/watch?v=H3OqlNyE18I[/youtube]

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By Dave Minkus

Dave is located in Denver, CO and can also be found occasionally sullying various podcasts who don't know better than to invite him on. He also works with the team behind the Reel Heroes Filmmaker Series at Denver Comic Con.