This weekend features many new releases. All appealing to different audiences. Nick and Norah’s Infinite Playlist to teens, Blindness and Flash of Genius to art-house types, How To Lose Friends and Alienate People to Simon Pegg fans. And An American Carol and Beverly Hills Chihuahua to McCain voters. But what will come out on top?
Sadly enough, I’m predicting Beverly Hills Chihuahua for the win. With the Walt Disney marketing machine behind it and the widest release, it’s a pretty sure bet. Though the initial teaser trailer felt like some kind of Funny Games-esque sick joke played on the audience, enough families will see it as a viable option for the weekend. And there will be those who think that their nervous laughter during the trailer was actually a result of it being funny, not disturbing. So I’d say a 21 Million opening weekend. And as promised, it will have Josh’s money this weekend.
Nick and Norah’s Infinite Playlist is a really good movie, so I hope that it wins the weekend. But it will most likey not. Though I think that it will still do pretty solid. Simply, chicks love Michael Cera and it’s marketed closely enough to Juno that it will get some of it’s audience. I expect a healthy 14 Million opening weekend.
I honestly expect both Blindness and Flash of Genius to bomb this weekend. In fact I’m pretty shocked that these are both getting wide releases. Neither have gotten really that good of reviews. Though possibly Blindness will get some extra publicity this weekend from the most ridiculous protest of all-time. I expect between 2 and 3 Million opening weekends for the both of them.
Now we have two comedies, How To Lose Friends and Alienate People and An American Carol. The former will draw in some of the Simon Pegg audience, but the word is that it isn’t very good. So expect about 5 or 6 Million. An American Carol seems like one of the most embarrasing releases of the year. It hasn’t even been screened for critics so it’s not like it’s going to be too smart of a satire for audiences or anything. Since it isn’t even getting a very wide release, the film’s hillbilly target audience won’t even get the chance to see it. Expect a 1 Million opening weekend.